BEIJING, China — April 3, 2007 — BEYOND^® introduced a number of new products at the IDS 2007 exhibition in Cologne, Germany from March 20-24, 2007, including our innovative, new BEYOND^® Insight Shade Taking Device.

The BEYOND^® Insight Shade Taking Device is the newest addition to BEYOND^®’s growing line of professional dental products. Using translucent and refraction color measurement technology, the BEYOND^® Insight Shade Taking Device is the only shade taking device available that can measure both pre-whitened and post-whitened teeth shades, the BEYOND^® Insight Shade Taking Device is a valuable addition to any dental practice that offers cosmetic teeth whitening services.

Pre-programmed to contain leading shade guides (including VITA VITAPAN classical[1], Chromascop[2], Shofu Vintage[3], Trubyte Bioform[4], and VITA 3D Master[5]), the BEYOND^® Insight Shade Taking Device provides the most accurate measurements of tooth shade of any shade taking device on the market.

With a 1.3 inch true-color, ultra-bright, high resolution, OLED display, the BEYOND^® Insight Shade Taking Device can store up to ten shade taking results for easy reference and does not have any special ambient light requirements.

Contact BEYOND^® today to order yours!

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For more information on the show, our products, or to follow up with us, contact BEYOND^® at:

info@beyonddent.com

For more information on BEYOND^®’s products:

http://www.beyonddent.com/